Overview

Popsicle is on a journey to become more “Playfully Good” - by innovating through a new sub-brand called Fruit Pops and cleaning their core portfolio (moving to Natural Colors).

I partnered with the Popsicle team to create key visual social assets for their new campaign release as well as refresh updates to the current website to help drive awareness as the brand transitions.

My Role

Experience Designer & Asset Curator

Software

Sketch - InVision - Zeplin - Creative Cloud

Platform

Desktop|Mobile

Iteration

We collaborated together with the client on this visual uplift. Our goal was to keep things fun and playful— but, adding a more relatable and light-hearted feel.

Navigating AEM framework and the pre-existing site template we began our journey. The approach was iterative consisting of one internal review session and two external review sessions. Our prototype went from paper sketches, to low fidelity wires taking the client through our design process ensuring our end product meet the expectations of their new go-to-market refresh. Our final deliverable consisted of high fidelity mocks ups demonstrated through an InVision prototype.