Overview
The core mission at Skiff is to provide a B2B platform that encompasses a global community for event photographers, videographers and editors. With the goal of creating a gathering space that provides the tools to help small businesses grow.
My Role
UX Designer, UX Researcher, Asst. Visual Designer, Product Manager
Duration
~3 Weeks
Deliverables
User Interview, Comparative & Competitive Research, Sitemap, User Journey, User Flow, Usability Testings, Sketches, Wireframes, Animated Prototype, Presentation, Spec Doc
Tools
Sketch, Trello, Keynote, In-Vision, Whiteboard, Pen, Paper, Post it, Zeplin
Initial Problem Statement
How might we help these professionals discover and book each other through a social platform in order to grow their business and professional networks?
Research
Research Phase 1
Screener Survey
Research Phase 2
Connecting With Potential Users
From the screener/survey responses we conducted 9 interview respondents and 6 candidates for usability testing,
Insights
Personas
Based on the insights we created three personas that represented three different types of potential Skiff users. These personas were built to represent potential Skiff user:
Primary Persona — Small studio owner (Contractor Role)
Primary Persona — Freelance Photographer (Subcontractor Role)
Secondary Person — Hybrid Videographer & Editor
Information Architecture
In order to better understand Skiff’s current site structure and experience more in depth we used the following tools:
Usability Testing
We conducted 6 usability tests on the current beta platform, we felt this was necessary in order to identify user frustrations and possible improvements to be made to make the platform more accessible.
Research Phase 3
Comparable Analysis
Research was conducted to identify competitive and comparative B2B platforms
A total of 8 platforms were broken down, we analyzed the business model, market positioning as well as the features they offered.
Revised Problem Statement
How might we help these individuals discover and book each other in order to grow their business and networks?
Designing Tools
Platform Choice
“Having a responsive website can save you lots of money, maintenance time and also help you to convert and retain more clients in the long run.”
Design Studio
Two rounds of design studio were completed, to help generate new ideas as a team. From the design studio we began constructing our lo-fi wireframes.
Feature Prioritization
We used a MoSCoW map to distinguish the features from the ideation phase. This helped for prioritizing features and our MVP.
Information Architecture
A new site map, user journey, and user flow were created based on our redesign.
Usability Testing
Two and a half rounds of usability testing was conducted, which we receive feedback that helped us iterate while continuing to conduct testing.
Design Revolution
Home Screen (signed out)
Home Screen (signed in)
Creating a Job Post
Sign-In Screen
Job Post
Completed Job Post